
Struggling between doing good and doing well?
Find out how prepared you are to become a Caring company.

How it works
- You’ll be scored against 4 key areas
- Takes under 3 minutes
- Answer 10 questions.
Receive your results with next steps and bonus
Identify strengths and areas
for improvement of your company by taking this quiz.

“The most important business book I have read in the last 25 years”
Joseph Jaworski
What leaders say about The Caring Company
"As someone who's worked hands on with staff empowerment for their full dedication to customers and seen its correlation to superior profitability, I found this book to be both timely and essential. The authors' insights are sharp, the research is thorough, and the writing is compelling."

Anders Bouvin
Former Handelsbanken CEO

"The essence of any enterprise is the quality of relationships that make up its members, customers, suppliers, the local community, and shareholders. Leaders and corporate cultures that genuinely care will attract and retain the best talent and build the trust from which the strongest brands are made."

Jeff Westphal
Former CEO & Chairman of Vertex
Founder of MeaningSphere.com

"The Caring Company brillantly illustrates how businesses grounded in unconditional care for emplyees, partners and communities can thrive and drive innovation."

Hubert Joly
Former Best Buy CEO
Harvard Business School

"The Caring Company is a timely and essential contribution, illustrating how businesses can play a powerful sorle in society and help shape an economy that works for all—and for good."

Cécile Béliot-Zind
CEO, Bel Group

"Getz and Marbacher make a remarkable demonstration of this innovative way of reinventing leadership, business, and the economy. A must-read for every executive!"

Denis Machuel
CEO, The Adecco Group

"Indispensable learning companion! The scorecard quiz revolutionized my study routine. Varied question formats, immediate feedback, and a structured breakdown of performance. A cornerstone for achieving academic excellence!"

Isabelle Kocher
Former ENGIE CEO
Chairman & founder of Blunomy

"This book gives leaders courage to remove walls that block initiative and to replace control with clarity of purpose. Thank you for showing that common sense—care, respect, trust and simplicity—is not only humane; it's good business"

Odd Reitan
Founder, Owner, Chairman,
and CEO of REITAN AS

"I recognize in The Caring Company the same spirit that guided me in building Buurtzorg: the belief that organizaztions succeed when they truly care for people. This book is a vital reminder that caring is the future of business"

Jos de Blok
Founder, Buurtzorg

"As someone who's worked hands on with staff empowerment for their full dedication to customers and seen its correlation to superior profitability, I found this book to be both timely and essential. The authors' insights are sharp, the research is thorough, and the writing is compelling."

Anders Bouvin
Former Handelsbanken CEO

"The essence of any enterprise is the quality of relationships that make up its members, customers, suppliers, the local community, and shareholders. Leaders and corporate cultures that genuinely care will attract and retain the best talent and build the trust from which the strongest brands are made."

Jeff Westphal
Former CEO & Chairman of Vertex
Founder of MeaningSphere.com

"The Caring Company brillantly illustrates how businesses grounded in unconditional care for emplyees, partners and communities can thrive and drive innovation."

Hubert Joly
Former Best Buy CEO
Harvard Business School

"The Caring Company is a timely and essential contribution, illustrating how businesses can play a powerful sorle in society and help shape an economy that works for all—and for good."

Cécile Béliot-Zind
CEO, Bel Group

"Getz and Marbacher make a remarkable demonstration of this innovative way of reinventing leadership, business, and the economy. A must-read for every executive!"

Denis Machuel
CEO, The Adecco Group

"Indispensable learning companion! The scorecard quiz revolutionized my study routine. Varied question formats, immediate feedback, and a structured breakdown of performance. A cornerstone for achieving academic excellence!"

Isabelle Kocher
Former ENGIE CEO
Chairman & founder of Blunomy

"This book gives leaders courage to remove walls that block initiative and to replace control with clarity of purpose. Thank you for showing that common sense—care, respect, trust and simplicity—is not only humane; it's good business"

Odd Reitan
Founder, Owner, Chairman,
and CEO of REITAN AS

"I recognize in The Caring Company the same spirit that guided me in building Buurtzorg: the belief that organizaztions succeed when they truly care for people. This book is a vital reminder that caring is the future of business"

Jos de Blok
Founder, Buurtzorg

"As someone who's worked hands on with staff empowerment for their full dedication to customers and seen its correlation to superior profitability, I found this book to be both timely and essential. The authors' insights are sharp, the research is thorough, and the writing is compelling."

Anders Bouvin
Former Handelsbanken CEO

"The essence of any enterprise is the quality of relationships that make up its members, customers, suppliers, the local community, and shareholders. Leaders and corporate cultures that genuinely care will attract and retain the best talent and build the trust from which the strongest brands are made."

Jeff Westphal
Former CEO & Chairman of Vertex
Founder of MeaningSphere.com


